During our class discussions this week, we analyzed what we mean when we state that somebody is fetishizing an object or a person, and explored the anthropological, Marxist and psychoanalytic underpinnings to the concept. E.g., in our culture, the saying that “diamonds are forever” seems like an almost natural meaning, but diamonds didn’t always have that meaning. Only in 1938, when the NY Advertising Agency was hired to change public attitudes towards diamonds to turn them from rare stones into symbols of committed and everlasting love did institutional structure of a consumer society orient us to a fetishized perspective on diamonds. The consequences are a society where material objects and images form a commodity image-system disguising the real, the substantive, in a world of appearances. If we seek to defend ourselves against manipulation and control by the image-system financed by a handful of corporate interests, describe one important strategy of cultural politics that you consider effective, to demystify the images, and a strategy that can be taught to others.