Dear all, and welcome to the day AFTER you completed your papers. Make sure you celebrate! Well, since your assignment comes in a bit later than planned, you have until Sunday 9 p.m. to complete it this time.
Go to Youtube, and look up Beyonce’s Run the World (Girls). Watch it a couple of times, at least, and note down what you see. How does the video use signs? Or to put it differently, note down your observations about the semiosis (meaning making) elements of the video: costuming, mise-en-scene, location, camera distance, angles, editing cuts, lighting, framing of shots, juxtaposition of images with words. Think about the ways we have analyzed gender representations on screen (intersectional approaches, women as to-be-looked-at-ness, voyeurism as one of the dominant mechanisms in commercial Hollywood films, Orientalism, among others). What interpretation do you find for the music video?